How Content Generation Can Enhance Your Content Marketing Strategy
The business environment is highly competitive and to be successful, you need to stand out from the crowd. Top-notch content is a sure way to differentiate yourself - when 98% of consumers claim to be put off by inadequate/incomplete content, you don’t want to take any chances.
If you, however, feel that quality content requires too much time and effort, then you’ll be happy to find out this doesn’t have to be the case.
This blog article teaches you how Content Generation can enhance your content marketing and help you become more efficient in your workflows.
Meet Content Generation
If you two haven’t been introduced before, Content Generation is an AI-powered tool that assists you in creating compelling product descriptions. Product descriptions are an important part of your content marketing strategy, as they have great power in convincing customers to buy (or not) from you.
All that is needed from you are some keywords as input and then, using Machine Learning, Content Generation will create cohesive and ready-to-use product texts. Afterwards, you can easily integrate the text into your system, via plugins or directly through your CMS/PIM.
It’s a simple process that results in various benefits for your business.
Generate Spot-on Texts
It’s very important that you accurately capture the value of your products when you communicate about them. Customers are generally looking for solutions to their problems and to be picked, you need to demonstrate why your product is the best one for them.
Content Generation supports you in easily achieving this by creating spot-on product texts that help audiences connect with your brand. It leverages your keywords to make sure you convey the right message.
You can also choose to modify the outputs produced by Content Generation using the Editor - refine them until they perfectly match your needs. It is important to remember that this tool can be trained - the more you use it, the better it matches your style.
Save Time and Reduce Costs
A writer’s block is out of the way - no need to spend hours brainstorming about product texts. By making use of Natural Language Generation, Content Generation only requires a minute to come up with multiple alternatives you can choose from.
In doing so, it helps you automate your workflows and achieve faster time to market.
You can also improve your costs by implementing automated-generated content. Although in the beginning it might represent an expense, Content Generation will help you save money in the long run because it allows your team to be more productive and concentrate on other aspects of your localisation journey.
Improve SEO and Increase Sales
When written properly, product descriptions are an important source of SEO traffic and they raise awareness about your brand.
Content Generation helps you create product texts that are both audience-targeted and SEO-relevant. These texts will contain valuable information for consumers while also making your business more visible to prospects.
Content Generation places great emphasis on product descriptions because they have the potential to influence purchase decisions, thus driving conversion rates and increasing your sales.
Now that you know what Content Generation can do, are you ready to try it out and let it enhance your business?
Check out our pricing options and discover how to integrate Content Creation into your workflows.