A business is like a puzzle – you need all the pieces put together in order to see the bigger picture. This article is meant to help you understand how translation platforms can assist you in analysing the larger context.

It is not enough to understand your own organisation, but also the environment in which it operates. Nowadays, especially in the light of the COVID-19 pandemic, the business world has shifted towards e-commerce, as companies and consumers largely sell and purchase goods/services online. According to the United Nations Conference on Trade and Development, e-commerce's share of global retail trade increased by 3% in 2020, compared to the previous year. 

If you want to ensure that your company successfully operates in the e-commerce industry, you need to place emphasis on connecting to your prospective customers and communicating with them. You will find that for achieving this, the accurate use of language is vital.
We have gathered three of the most important reasons why our translation platform would greatly benefit your business.

1. Nothing Lost in Translation 

With more and more people choosing to purchase online, you can attract customers from all over the world. While this sounds like good news for your business, it can also prove to be a challenging task. Diverse target audiences mean diverse needs and wants to fulfill, and as such, you need to create relatable and “local” content. 

Moreover, certain cultural norms are shaping the message you deliver. Think about Mitsubishi launching its Pajero model into the Spanish market. Given the insulting connotations this word has for Spanish speakers, Mitsubishi’s sales decreased, and the company had to change the car’s name to Montero. 

Our translation platform helps you ensure you get the right messages across, ones that fit into linguistic norms. Taking the cultural identity of a language into consideration is key for succeeding in foreign markets.
Our platform knows which words from the original language correspond to the ones in the target language. Pieces of communication that are professionally translated can have a positive impact on how customers perceive you. 

2. No Risky Business 

As a part of the business world, you must be familiar with the Marketing Funnel, a model which illustrates the process of turning leads into customers. After people become aware of your company, they enter the second stage of the funnel, namely the consideration one. This stage is about doing research and weighing available options.
According to a study carried out in 2019 by GE Capital Retail Bank, 81% of consumers conduct online research before making a purchase. In this sense, your own website can represent a main source for gathering information. It is important to keep in mind that, according to Common Sense Advisory, 65% of consumers worldwide prefer content in their own language, and 40% of them will not purchase from websites in a language other than their mother tongue. 

Our translation management platform can be the right tool for accurately translating your website to various languages and providing actual and prospective consumers with all the details they need. It will thus be clear to them what each section entails, and you significantly reduce the risks of clients misinterpreting the meaning of certain words. 

3. More Than Words 

KPMG states that customers have more trust in companies when it is easy to communicate with them. It is always better and easier for consumers if they can find the FAQ section in their own language, or if they can use the chatbot function in their mother tongue. If these criteria are met, it is highly likely they will generate positive word of mouth, enhance your brand image and, as a result, increase your sales. 

Additionally, there are other key stakeholder groups you will also have to discuss and negotiate with, such as business partners from foreign countries. In this case, documents translated in a proficient manner will enhance the smooth running of your communication. 

Should the three aforementioned aspects sound like something you want your business to benefit from, great opportunities are just a click away. You can opt for our Freemium and experience the services we are offering -for free. Just create a free account here.

With more than words, we will make sure there is nothing lost in translation and that you are entering no risky business.